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3M Brand Identity

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3M Vehicles


Consistently and prominently marking our fleet of vehicles allows immediate identification of our company. The marking options described below should be followed for all 3M trucks. For assistance, contact 3M Administrative Services, 3M Center, Building 0225-01-N-20, St. Paul, MN 55144-1000, or call 651-736-4515.

When no particular product or service is being promoted, semi-trucks should be prominently marked with a 3M logo for maximum recognition and impact. When appropriate, semi-trucks can serve as mobile advertisements for our company, products and brands. Visit the Out-of-Home Advertising page for examples and standards for marking semi-trailers with corporate- or product-focused montages.

Semi Trucks Image 1

Semi Trucks Image 2


  • All 3M vehicles should be white.
  • Always use a 3M Red logo, made of approved 3M materials.
  • The 3M logo is positioned at the rear of both trailer sides, as large as possible, while maintaining a clear space of at least 1/2 “M” on all sides.
  • The logo is positioned so it appears horizontally centered on the cab door. Avoid positioning near compound curves.
  • On the back of the trailer, the top of the logo is aligned with the top of the side panel logos, as large as possible while maintaining a clear space of at least 1/2 "M" on all sides.
  • On air shields, a non-reflective logo is horizontally centered.