Skip to Primary Navigation Skip to Site Navigation Skip to Main Content

3M Brand Identity

Identity Strategy & Policies
Identity Elements
Applications
Brand Licensing & Alliances
Resources
Contact Information
 

Stationery

General


The majority of 3M employees should use general letterhead and envelopes that represent their organizational group. This not only supports a unified identity, but is also cost-efficient for our company. Personalized (or executive) letterhead is reserved for 3M executives who are director level and above.

Order letterhead and envelopes online through BCSI. For assistance, contact Customer Service 952-895-6734. A letterhead template is available for your use in the “Download” area of this Web site.

General Letterhead


General Letterhead Specs

General Letterhead Full Page

3M Logo

3M Red – 2 picas, 24 point, 8.5mm, .33 inches

Typography

Dark Gray (or Pantone® 433)
Place flush left in grids

3M Organizational Unit Name

Helvetica Neue 77 Bold Condensed – 9/10 point

Address and Contact Information

Helvetica Neue 57 Regular Condensed – 9/10 point

Body Copy

Times Roman 12/14 point – single spaced
Flush left, ragged right

Letterhead Sizes

US: 8.5"X11"
A4: 210mmX297mm

Paper Stock

Hammermill Fore MP – 24 lb.
Non-watermarked
Color: white
Finish: smooth

Standards

  • Follow the business card “Content” basics for organizational unit name, address and phone number information
  • Only general business e-mail or Web information may be used.
  • No logos or symbols, other than the 3M logo, may appear on 3M company letterhead.

General Envelopes


General Envelope Specs

3M Logo

3M Red – 2 picas, 24 point, 8.5mm, .33 inches

Typography

Dark Gray (or Pantone® 433)
Place flush left in grids

3M Organizational Unit Name

Helvetica Neue 77 Bold Condensed – 9/10 point

Address

Helvetica Neue 57 Regular Condensed – 9/10 point

Envelope Sizes

No. 10: 9.5"x4.125"
DL: 220mmx110mm

Paper Stock

Hammermill Fore MP – 24 lb.
Non-watermarked
Color: white
Finish: wove

Standards

  • Use 3M approved operating unit names.
  • Phone numbers and Web addresses are not appropriate envelope information.
  • No logos or symbols, other than the 3M logo, may appear on 3M company envelopes.
  • If you are sending critical information, place your name in the upper left corner of the envelope.
  • The same specifications apply to all envelopes and mailing labels.
General Envelope OCR Standards

US Postal Standards

To ensure that your envelope will be delivered in a timely manner, keep the mailing address within the optical character reader (OCR) area.