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3M Brand Identity

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Facility Signage

External Identification

All signage requests -- including acquisitions and mergers -- must go through 3M Facilities Management, 651-736-4720, Building 0225-01-N-05, St. Paul, Minnesota (for both United States and international locations). Outdoor signs identifying facilities should display only the 3M logo to ensure global consistency. Custom signage is available to comply with local restrictions and architecture.

For additional information regarding 3M signage, contact Federal Heath Sign, 3M's preferred contracted supplier at (630) 887-6981

Cube Structures

Display the 3M logo on all four sides, and elevate the sign above ground level. Text options for the surface below the cube include the word "Center" or a locally compliant street address.

Four-sided cube structure /

Four-sided cube structure / Facility Address


  • 3M cube sign panels are square shaped.
  • The 3M logo must be 3M Red against a silver or pearl gray background. (See material specifications below.)
  • Cube structures are internally illuminated.
  • Use Helvetica Neue Condensed for sign text.

Lawn Pylons

Lawn signs can have two levels of signage. The large, upper level should always display the 3M logo. The second, lower level can be used to indicate the facility name or to display addressing information in compliance with fire codes. This additional text should be black or reversed white Helvetica Neue Condensed.

Lawn Sign

Lawn Sign - Visitor Entrance

Lawn Sign Directional

Lawn Sign - Horizontal Panel


  • The panel on which the logo sits should be square shaped.
  • They must be clearly visible from all angles. Do not obstruct sign with trees or other vegetation.

Building Identification or Dock Numbers

Depending on building ownership status and site design, many 3M buildings have the opportunity to display the red 3M logo on the façade. They can be illuminated if power is available. Typically the logo is dimensional and may be mounted on standoffs. For placement, consider site approaches and viewability from major roadways.

Building Identification or Dock Numbers

3M locations with more than one building may need building number signs to help direct visitors and facilitate pickups and deliveries. In the United States, you can request the quantities and sizes you need from 3M Facilities Engineering, St. Paul, Minn. Outside the United States, ask your site engineer or 3M International Engineering, St. Paul, Minn.

Building with number sign


  • 3M number signs are available in sizes of 18” x 18” and 24” x 24” (450mm x 450mm and 600mm x 600mm).
  • Cover signs with reflective sheeting.
  • Always use Helvetica Neue Condensed numbers printed white on a borderless 3M Red background.
  • Place signs to ensure maximum visibility by pedestrians and drivers, while also ensuring compatibility with architecture.

Water Tower Identification

All water tower identification requests must go through 3M Facilities Management. The 3M logo may be placed on a water tower only if the water tower is on 3M property and is owned by 3M.

Water Tower Identification


  • Signs on 3M water towers should only consist of the 3M logo in 3M Red.
  • Water towers generally can accommodate three logos for visibility at all angles.
  • Water towers should be painted the equivalent of 3M™ Scotchcal™ Film, Pearl Gray.


Use the 3M products specified for the following signs.

Face cut-out, red 3M logo sign

3M™ Scotchcal™ Opaque Film, Tomato Red — 7725-13
3M™ Scotchlite™ High-Intensity Reflective Film, Red

Reflectorized sign

Logo: 3M™ Scotchlite™ High-Intensity Reflective Film, Red
Background: 3M™ Scotchlite™ High-Intensity Reflective Film, Silver
All other type: 3M™ Scotchcal™ Opaque Film, Black -- 3650-12

Internally illuminated sign

Logo: 3M™ Scotchcal™ Translucent Film, Red -- 3630-33 (fluorescent lit), 3M 3M™ Envision™ Translucent Film, 3730-33L (LED lit)
Background: 3M™ Scotchcal™ Opaque Film, Pearl Gray -- 7725-11
All other type: 3M™ Scotchcal™ Opaque Film, Black -- 3650-12