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3M Brand Identity

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Business Cards

Reverse Sides

The standard for the reverse side of 3M business cards is to leave them blank. There are, however, two approved circumstances when information may be printed on the reverse side.


When needed, a direct translation of the business card may be placed on the reverse side of the card.

Card Front and Translated Reverse Side

Card Front    Card Back

Phone numbers for sales representatives only

If more than three or four phone numbers are needed, sales representatives should place the most frequently used numbers on the front of the card, along with their e-mail address. The remaining numbers may be listed on the back of the card. Text appears flush left in the same size and font as the front of the card.

Card Back

Incorrect usage:
  • Do not put business policies, marketing statements or promises on the reverse side of business cards.
  • Do not put charts or graphs on the reverse side of business cards.
  • Do not put logos, symbols or other graphics anywhere on business cards.