Standards
3M Logo
3M Red – 1p6, 7.4mm, .25 inches
Typography
Dark Gray (or PANTONE® 433) – flush left in grid
Name
3M Organizational Unit Name
Helvetica Neue 77 Bold Condensed 8/8.5 point
Title
Address and Phone Numbers
Helvetica Neue 57 Regular Condensed 8/8.5 point
Special Options
Helvetica Neue 57 Regular Condensed Italic 6/6 point
Paper and Printing
Card Size
3 ½ X 2 inches
89 mm X 51 mm
Paper Stock
Gilbert covered recycled (matches general letterhead)
80 lb. cover – 216 gsm
Finish: wove
Color:
General business cards white
Executive business cards cream
Post-it® Notes
Post-it® Notes from 3M Promotional Markets Department or through the approved vendor
Adhesive back: Mac Tac coated litho 60#
Printing Method
Front raised thermographic
Reverse side: flat
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