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3M Brand Identity

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Business Cards

Product Specifications

This page contains general guidelines that apply to both general and executive business cards. The majority of 3M employees should use general business cards – they match the white paper stock of the general stationery. Executives who are director level and above should use the cream-colored executive business cards to match their executive stationery.

 Product Specifications


3M Logo
3M Red – 1p6, 7.4mm, .25 inches

Dark Gray (or PANTONE® 433) – flush left in grid

3M Organizational Unit Name
Helvetica Neue 77 Bold Condensed 8/8.5 point

Address and Phone Numbers
Helvetica Neue 57 Regular Condensed 8/8.5 point

Special Options
Helvetica Neue 57 Regular Condensed Italic 6/6 point

Paper and Printing

Card Size
3 ½ X 2 inches
89 mm X 51 mm

Paper Stock
Gilbert covered recycled (matches general letterhead)
80 lb. cover – 216 gsm
Finish: wove
     General business cards white
     Executive business cards cream

Post-it® Notes

Post-it® Notes from 3M Promotional Markets Department or through the approved vendor

Adhesive back: Mac Tac coated litho 60#

Printing Method
Front raised thermographic
Reverse side: flat