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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information

Corporate Applications

Often, a prospect’s first exposure to 3M is through personal contact with a sales rep or by passing a 3M building or delivery truck. So, it is just as important for these “non-marketing” applications to represent our brand as consistently as our ads and mobile applications. This section provides standards for conveying the 3M brand across all corporate applications to help audiences recognize 3M whether they’re in Argentina, Malaysia or Zimbabwe.

Business Cards

See the new look of the 3M business cards.


Applying the standards to internal and external forms.


Identify. Direct. Inform. Reinforce the brand.


Making connections through community programs and events.


Business communications the 3M way.


Driving 3M innovation worldwide.