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3M Brand Identity

Identity Strategy & Policies
Identity Elements
Brand Licensing & Alliances
Contact Information


Applying the 3M Brand Identity System consistently to all types of communications takes discipline. From brochures, apps, websites and advertising to promotional items, social media and product packaging, we’ve given you the tools to adapt the system to virtually any type of brand touchpoint.

Marketing & Communications

All the information you need to create on-brand marketing and communications materials.

Packaging & Labeling

Understand how the identity system translates to packaging.

Promotions, Programs & Events

High-level guidance for promotions, events, tradeshows and exhibits.

Corporate Applications

Help us deliver a consistent 3M brand experience from business cards and signage to 3M vehicles.