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3M Brand Identity

Our identity system ensures that the 3M brand is portrayed consistently across all communications, while at the same time allowing flexibility for each individual business to effectively convey its own unique message.

What’s new!

The 3M Brand Identity System was recently enhanced to better deliver our brand essence, positioning and value propositions around the world. The main design change is the increased role photography/imagery plays in telling our story.

3M continues to expand its role as a global brand, improving every life, as communicated in Our Vision. To be successful, a clear and recognizable brand identity will be key to share our story globally.

This site has been updated with new standards, new examples and new tools to help you tell the story of how 3M innovation is continuous, collaborative, and transformative.

  • Learn more about the six key 3M Brand Identity System Enhancements.
  • Make sure you have the latest version of the 3M Montage Tutorial with even more examples and guidance for designing 3M montages…and more.
  • See and hear the new animated 3M logo!
  • View the digital to understand your role as a brand ambassador and learn how to share our story with others.
  • The 3M Brand Activation Guide can help you bring the brand to life with example marketing platforms that can be customizable to your business and customers.

3M Identity brochure

Things You Need to Know

  • Spread the Word! 3M moves from #85 to #77 on Interbrand’s Top 100 Global Brands List!
  • See all of the enhanced brand identity system examples in our new Examples Gallery.
  • Help the 3M Brand Identity and Design team build an image library by sharing your designs, images and graphics.
3M Secured Resources
3M Logo Animation & Soundtrack
Business Cards
3M Montage Tutorial
Photo Imagery
Download the 3M Logo

Download Templates
Social Media
obile Applications