Our identity system ensures that the 3M brand is portrayed consistently across all communications, while at the same time allowing flexibility for each individual business to effectively convey its own unique message.

NEW! on the 3M Brand Identity Website: Use of 3M Brand in Social Media E-mail Marketing Standards 3M Brand Identity Q3 2009 eNewsletter Examples Gallery Enhanced Montage Tutorial (PPT, 8 MB)

Things You Need to Know Request a Print Copy of the Identity Desktop Reference Guide How to begin applying the new system Read about the 3M identity strategy Understanding the 3M montage design Font changes and what you'll need to start Frequently asked questions