Our identity system ensures that the 3M brand is portrayed consistently across all communications, while at the same time allowing flexibility for each individual business to effectively convey its own unique message.
The 3M Brand Identity System was recently enhanced to better deliver our brand essence, positioning and value propositions around the world. The main design change is the increased role photography/imagery plays in telling our story.
3M continues to expand its role as a global brand, improving every life, as communicated in Our Vision. To be successful, a clear and recognizable brand identity will be key to share our story globally.
This site has been updated with new standards, new examples and new tools to help you tell the story of how 3M innovation is continuous, collaborative, and transformative.
Things You Need to Know