Banco Espirito Santo Group specifies 3M brand solutions for their identity signage to promote their brand image 24/7
Banco Espirito Santo Group, the Portuguese bank are specifying their corporate green primary identity colour in a high-performance translucent cast graphic film series 3630-156 from 3M, applied onto the extremely durable flexible sign substrate, Panaflex 945 series which is supplied and installed on site in internally illuminated signboxes by local suppliers.
Day and night visibility of their quality visual identity is critical for this success retail banking group, not just in their home market of Portugal, but also across their international network, extending from Venezuela, Mexico and Panama, to Congo, Senegal and Cape Verde !
Marketing Communications Manager, Carlos Alexandre Lameiras who shows a strong detailed interest in the quality, performance and cost of the materials specified for the bank’s visual identity, likes to engage directly with 3M on all technical, commercial and specification issues to ensure that warranties are in place and material logistics fit with the site rebranding and opening schedules for the network of in excess of 700 sites.
Working with more than one illuminated sign manufacturer in Portugal and arranging to export signage to foreign site locations also means that a good rapport between 3M, BES and the channel suppliers is critical.
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