What It Is
A web-enabled platform
For digital communication networks
Three technologies to measure, optimize, and predict effectiveness of digital content
Measure & Learn
3M True Experiments
- Cause-and-effect experiments measure the precise effect of your content on business goals, such as sales.
- And we isolate the impact by daypart, location, and audience.
Optimize
3M Optimization Algorithms
- Machine learning algorithms use a data feedback loop to optimize content schedules by business goal, by content version, time, & location.
- Get continually maximized marketing ROI with no extra effort.
Predict
3M Visual Attention Models
- Computer models predict which visual elements consumers are likely to see.
- Validate display placement and content designs before installing hardware or finalizing marketing content.
Control
3M Web Application
- Our web application delivers 3M Informatics' three technologies, customized to your business process.
- Manage network marketing with reports on consumer behavior, insights, and trends.
