Environmental Claim Management

Managing Environmental Claims

With so many claims being made in the global marketplace about the environmental benefits of various products, why should our customers believe 3M’s claims?

First, 3M customers can be assured, based our reputation for environmental innovation that our products will deliver on the environmental benefits and promises that are claimed about our products.

Second, since 1990, the 3M Environmental Marketing Claims Policy has provided an internal process to review and approve environmental statements and symbols associated with 3M products. The policy adheres to existing government guidelines and ISO standards. This policy applies to all 3M business units worldwide.

The 3M Environmental Claims Committee is responsible implementation of 3M’s Environmental Marketing Claims policy. The committee is comprised of laboratory scientists, legal, life cycle management professionals, and others with environmental, marketing and business expertise.

As with any 3M product claim, the Environmental Marketing Claims Policy requires claims be technically accurate, substantiated and not misleading to the end user.