How It Works

3M™ Visual Attention Service or 3M VAS is built upon research developed at leading academic institutions but modified and enhanced by 3M for marketing applications.

3M VAS tool platform removes much of the subjective nature of designing, selecting creative and placing content. It provides reports that can arm you with data to show the impact of your creative and the impact of creative in an environment.

3M VAS performs rapid, non-invasive analysis compared to other commonly used methods. This tool provides a unique ability to take advantage of the dynamic environment instead of a hoping it doesn’t change.

With the 3M VAS tools you can integrate over space and time and consistently get unbiased viewer feedback over and over to optimize your content, locations and content placement at location.