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5 Reasons You'll Love 3M VAS

  • Flexible, user-friendly tool with multiple formats
  • Real-time results for immediate sharing
  • Justifies design choices to decision makers
  • Fits easily into your existing process
  • No software to download or hardware to maintain

What is 3M VAS?

The champion of every brand marketer. The sales tool of every account team. And the partner of every designer.

3M™ Visual Attention Service is a cutting-edge scanning tool that lets you scientifically analyze design effectiveness, based on how the average human eye responds. And 3M VAS works on virtually any visual design – banner ads, print ads, signage, retail space, and more.

3M VAS Results: Fast Delivery in Formats You Can Easily Understand, Share and Act On
Original: Upload png, jpg and bmp files Heatmap: A color-coded look at areas that are getting the most attention
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Areas Of Interest: Scores for areas of the image you specifically choose to test Region Map: High level summary of the heatmap
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Visual Sequence: Shows most likely path the eye will follow when viewing the image Summary Report: pdf file summarizing VAS analysis results for each image
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3M VAS: A Tool for Everyone

Brand Owners & Marketing Professionals: Expand Your Brand Reach

Review ads, banner ads, layouts, store planograms or packaging designs side-by-side and in context. 3M VAS science-based modeling will help you identify what consumers will react to in the first 3-5 seconds – key when trying to increase both frequency and reach of your messaging.

  • Pre-test and validate creative in real-world context
  • Ensure maximum effectiveness and marketing efforts
  • Optimize designs to expand product/brand awareness
Account Teams & Sales Managers: Strengthen ROI & Support Your Sales Pitch

The flexible data delivered by 3M VAS can improve the chances of reaching more people with each ad or product placement. Higher response rates from a minimal investment give you the potential to generate significant cost savings – and ROI.

  • Test multiple layouts, or re-test updated designs
  • Test designs in real-world situations
  • Help sell your ideas to clients
  • Compile data that helps you sell your team's creative
Signage, Large Format & Tradeshow Display Creators: Intensify Your Impact

Enhance your signage designs in a real-world setting with real-time results. Through objective, scientific feedback with actionable results, you'll be able to make small artistic changes that can maximize your sign's visual impact.

  • Evaluate "what ifs" and validate design choices
  • Predict which design elements will have the most stopping power with your customers
  • Optimize signage placement for maximum visual and emotional impact
Creative Designers & User Experience Pros: Justify Your Design Choices

Leverage your creative expertise to produce your design, and leverage 3M VAS to justify your design to decision-makers by scientifically demonstrating that your layout will make a strong visual impact.

  • Compare multiple ads
  • Identify layouts with the most immediate impact
  • Test client-directed creative or usability decisions
  • Use as a visual "spell check" to strengthen your design positions with scientific support