3M™ VAS is the culmination of decades of cognitive and vision-science research. The technology behind the software locates areas where the average human eye would look in the first 3-5 seconds of viewing a design.
The proven technology of 3M VAS enables fast and easy side-by-side design comparisons, and helps identify the layout with the most immediate impact. Use it to evaluate print ads, websites, banner ads, ad placement, in-store signage, on-shelf design and layout, billboard placement – and even videos.
The Many Ways to Access VAS
3M VAS is available in multiple formats, so you can leverage the technology in whatever way makes the most sense for you and your company.
Basic 3M Visual Attention Service
3M VAS access is available in a variety of easy to access formats (heatmap, region map, area of interest, visual sequence and pdf report), and via subscription or purchase of credits. To use the service, simply upload your design and analyze it. 3M VAS will deliver fast results in formats you can easily understand, share and act on:
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Premium 3M Visual Attention Service
Go even deeper into optimizing your online ad placements with Premium 3M VAS, featuring 3M VAS Scout. For the first time, this amazing innovation lets you compare the effectiveness of different ad layouts on different websites, in a real-world context. 3M VAS Scout lets you insert multiple banner ad concepts into different website pages, to discover which ads work best within the context of each website – before you spend a dime on media! Optimize your campaigns before they run, to make your media dollars go further and maximize ROI.
Get all the benefits of our basic VAS service, plus the 3M VAS Scout Grid: a premium report that shows the effectiveness of different ad layouts in the context of different websites. Contact us for additional information or View Pricing Options now.
VAS Online: 3M VAS Web Application
3M™ Visual Attention Service is delivered online using cloud technology. This means 3M VAS is always available and extremely dependable. It also makes your life a little easier, because you don't need to install any software on your computer, you don't have any hardware to manage and maintain, and you always have the latest version of 3M VAS at your fingertips.
View Pricing Options | Try VAS for FREE