Ensure Customers See Key Messages In Critical First Few Seconds

3M™ Visual Attention Service (VAS) is a web-based scanning tool that digitally evaluates the visual effectiveness of graphic designs, advertising and other creative projects.

VAS indicates which design elements the eye will react to in the first 3 to 5 seconds - providing accurate, scientific feedback on how viewers will respond to your work.

Results are ready in seconds and are inexpensive enough to use at any point in the creative process.

Direct Mail / eMail

• Make sure key messages stand out
• Verify visibility of critical call-to-actions
• Compare design options

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