Customer Insight
Understand How Customer Will Interact With Your Designs
3M™ Visual Attention Service (VAS) is a web-based scanning tool that digitally evaluates the visual effectiveness of graphic designs, advertising and other creative projects.
VAS indicates which design elements the eye will react to in the first 3 to 5 seconds - providing accurate, scientific feedback on how viewers will respond to your work.
Results are ready in seconds and are inexpensive enough to use at any point in the creative process.
Customer Insight
- Verify visibility of key messaging
- Fast, low cost alternative to eye tracking
- Compare design options
Sign up now for a free trial
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Heatmap
Pinpoints What Will Attract Attention
Area Of Interest Quantifies
Visibility of Key Visual Elements
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