3M™ Visual Attention Service (VAS) is the culmination of decades of cognitive and vision-science research. The technology behind the software locates areas where the average human eye would look in the first 3-5 seconds of viewing a design. The proven technology of VAS enables fast and easy side-by-side design comparisons, and helps identify the layout with the most immediate impact. Use it to evaluate packaging, in-store planograms and signage, print ads, websites, banner ads, billboards - and even videos.
VAS access is available in a variety of easy to access formats (heat map, region map, area of interest, visual sequence, visual elements and pdf report), with a business or individual subscription. To use the service, simply upload your design and analyze it. VAS will deliver fast results in formats you can easily understand, share and act on.
VAS is delivered online using cloud technology. This means VAS is always available and extremely dependable. It also makes your life a little easier, because you don't need to install any software on your computer, you don't have any hardware to manage and maintain, and you always have the latest version of VAS at your fingertips.
Run VAS inside of Photoshop CS5 or CS6, to evaluate designs while you're working! The free plug-in works with your current VAS account and can use any of the VAS subscription plans. Just download the plug-in and start analyzing designs today!
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Now you can access the power of VAS on your iPhone or Android Phone! Great for in-store signage, billboards and more. Snap a photo, run a scan, and share results with others in seconds. Our mobile apps work with your current VAS account and can use any of the subscription plans. Just download the app that's right for you and start analyzing designs today!
Experience the power of VAS in real time, all the time! The VAS SDK allows developers to integrate the VAS processing technology into websites and applications. Because 3M works with you to integrate the service into your own system, please contact us for details.