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Products that Optimize Visual Impact

3M™ Visual Attention Service (VAS) is the culmination of decades of cognitive and vision-science research. The heat map technology behind the software locates areas where the average human eye would look in the first 3-5 seconds of viewing a design.

The proven technology of VAS enables fast and easy side-by-side design comparisons, and helps identify the layout with the most immediate impact. Use it to evaluate print ads, websites, banner ads, ad placement, in-store signage, on-shelf design and layout, billboard placement – and even videos.

VAS is available for use in multiple formats, such as website, mobile apps and Photoshop plugin, so you can leverage the technology in whatever way makes the most sense for you and your company.

Access the multiple formats

Business Users

VAS offers flexible product and pricing options for business users. It's cost-effective enough to use at any point during the creative process, yet valuable enough to use on every execution.

Individual Users

VAS offer a basic level of service for individuals to visually optimize their designs. It's simple and straightforward to use.

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