3M™ Visual Attention Service (VAS) Website Heat Map Shows You What They See…
Wouldn't it be nice to analyze multiple web designs without the need for A/B testing? VAS is a web-based scanning tool that digitally evaluates the visual effectiveness of any graphic designs, including web and banner ads.
VAS indicates which design elements the eye will react to in the first 3 to 5 seconds - providing accurate, scientific feedback on how viewers will respond to your work.
Results are ready in seconds and are inexpensive enough to use at any point in the creative process.
For Websites and Online Ads, VAS aids in:
- Making sure web visitors are clicking on the right messages by illuminating a detailed website heat map
- Improving click-through by ensuring your banner ads are being noticed
- Ensuring key messages and calls-to-action are standing out
- Verifying banner ad effectiveness
- Comparing multiple web design options rapidly
Contact us to learn more about VAS and Online Ads/Websites.