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Video Eye Tracking Analysis

See the Path to Purchase through the Consumer's EyesSee the Path to Purchase through the Consumer's Eyes

See the Path to Purchase through the Consumer's Eyes

Imagine the possibilities if you could visualize where a shopper's eyes travel as they navigate your retail aisles. Determine how to effectively design packaging, where to place high-value items and how to design planograms to ensure you are getting the most bang for your buck with 3M™ Visual Attention Service (VAS) for video eye tracking.

VAS for video is a scanning tool tool that simulates video eye tracking and digitally evaluates the visual effectiveness of your video, with cost-effective, timely and insightful feedback on what people will see when viewing your media or store aisle.

VAS for video can be leveraged for multiple applications including:

  • Rich media ads
  • Retail settings
  • Flash videos
  • YouTube videos
  • TV commercials
  • Movie trailers

Contact us to learn more about VAS for video.

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