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Packaging Design

Iterate More Rapidly and Efficiently than Before with 3M™ Visual Attention Service (VAS)

Iterate More Rapidly and Efficiently than Before with 3M™ Visual Attention Service (VAS)

Tired of waiting weeks or months on eye tracking study results, only after expending an abundance of resources to iterate through package design options? Conserve time and money in your creative process with the VAS. Whittle down ten designs to just a few in minutes with revolutionary technology that simulates a traditional eye tracking study by indicating which design elements the eye will react to in the first 3 to 5 seconds. VAS stems from the more than 70 years of experience 3M has in the realm of visual science and helps ensure your packages will attract the Consumer's focus in any moment of truth.

VAS is a web-based, mobile system providing accurate, scientific feedback on how viewers will respond to your work. VAS enables you to weed through multiple packaging designs rapidly to arrive at an optimized design where key messages stand out. Results are ready in seconds and are inexpensive enough to use at any point in the creative process. Use VAS as much as you want for much less time or money than a traditional eye-tracking study. Plus - no live participants, head cameras, or wires are required!

VAS offers:
  • Convenience of mobile for on-site planogram heat map insight
  • Verification of visibility of key messaging
  • A fast, low cost alternative to eye tracking
  • Comparison of multiple design options rapidly
  • Near instant consumer insight at your fingertips

Contact us to learn more about VAS and Packaging Design.

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