From padded dashboards and breakaway light poles to seat belts and air
bags, improving traffic safety has been an ongoing objective for more
than 50 years. Now a major improvement in roadway sign brightness joins
this march of safety innovation: 3M Full Cube Technology, the first material
with true, 100% efficient optical elements.
Incorporated into 3M™ Diamond Grade™ DG3 Reflective Sheeting,
3M Full Cube Technology nearly doubles the effective brightness of roadway signs. Studies have found that where more visible signs are installed,
crash numbers have fallen 25 to 46% in a three- to six-year period.1
And one agency estimated a benefit-to-cost ratio of greater than 10 to
1 for brighter sign upgrades.
To learn more about improving safety with 3M Full Cube Technology, see
the links in the right column of this page. To schedule a demonstration,
call 1-800-447-5392.
1 Ripley, D. A., Howard R. Green Company, ITE
AB04H313, Quantifying the Safety Benefits of Traffic Control Devices—Benefit-Cost
Analysis of Traffic Sign Upgrades, 2005 Mid-ContinentTransportation Research
Symposium Proceedings
Click on a graphic below to find out more about each historic milestone