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For the latest in 3M™ Thinsulate™ Insulation news and events, check out these sections.

Colorado-based Spyder Active Sports, Inc. and 3M™ Thinsulate™ Insulation have entered into a formal four-year partnership. This alliance will further integrate the best in class technical and performance attributes of 3M™ Thinsulate™ Insulation with Spyder's ever-evolving collection of premium technical winter sport apparel.

Previously, Spyder and 3M™ Thinsulate™ Insulation had partnered to jointly support the U.S. and Canadian Alpine Ski Teams. Moving forward, the brands will enjoy a closer connection; they'll be positioned together at on-snow events and in widely viewed media including Spyder's website, social networks and in films produced by Warren Miller Entertainment.

Spyder is also collaborating with 3M™ Thinsulate™ Insulation on new garment technologies for 2013 and beyond. They will also increasingly employ 3M products to convey its marketing messages through brand icons such as the Spyder Land Yacht and through its eye-catching fleet of custom-wrapped Audis – a product of a Spyder / Audi collaboration.

"Spyder's relationship with 3M™ Thinsulate™ Insulation goes fathoms deeper than just employing their insulation technologies in our products," said Russ Rowan, Spyder's VP of Sales and Global Marketing. "We envision a long-term relationship that serves to really activate 3M and the products they represent within the winter sports industry – creating a tangible connection for snow enthusiasts between their comfort on the slopes and the numerous and compelling tech stories the 3M™ Thinsulate™ Insulation family of products has to offer." Rowan added: "Leading up to the 2014 Winter Olympics in Sochi, we aim to increase consumer awareness around both brands through a worldwide synergistic alliance."

"We're proud to participate in an alliance with Spyder and their state-of-the-art brand, " said Jeff Gunia, Global Business Manager at 3M. "Winter sports enthusiasts look for the best of the best when they enjoy their outdoor activities – even in sub-zero temperatures. For more than a decade, 3M™ Thinsulate™ Insulation and Spyder have collectively created premier outerwear by capitalizing on the strengths each bring to the relationship. We're a good match."

3M™ Thinsulate™ Insulation Announces Partnership with Burton Snowboards

St. Paul, Minn., Dec. 1, 2011 -- 3M™ Thinsulate™ Insulation is pleased to be the Official Outerwear Insulation Supplier to Burton Snowboards for the next four years, effective January 2012.

Teaming with Burton reinforces the significance of the 3M™ Thinsulate™ Insulation brand and the new labeling and hang tag system that the brand recently launched. The system allows customers and retailers to easily differentiate advanced, high-performance solutions from conventional applications.

Burton has been an early adopter of the new branding and merchandising system, introducing 3M™ Thinsulate™ Insulation into their outerwear lines in the 2010-2011 seasons. Burton has now taken the new system a step further by offering Trail Mapping. Trail Mapping is Burton's exclusive, new strategically designed outerwear lining and insulation system that places variable levels of 3M™ Thinsulate™ Insulation in areas of the jacket where snowboarders need warmth the most.

"It's exciting to bring together the expertise of two innovative companies. This collaboration with Burton can help get riders into warmer, more comfortable, high-tech outerwear," said Jeffery Gunia, Global Business Manager at 3M.

"I look forward to expanding our collaboration with 3M™ Thinsulate™ to bring new technologies to the marketplace and improve the insulation properties of snowboard outerwear," said John Lacy, Executive Vice President of Product & North American Sales at Burton. "3M's technical expertise combined with Burton's commitment to creating the most progressive snowboarding outerwear makes for a great long-term partnership."

For more than 30 years, those who face the cold have trusted the Thinsulate insulation brand to deliver warmth and comfort. From its initial launch in 1978, Thinsulate insulation has become one of the world's most recognized brands in the outerwear, footwear and accessories markets. For information about the Thinsulate insulation brand and our strategic partnership with Burton, visit www.Thinsulate.com. Become a fan of Thinsulate Insulation on Facebook for a chance to win Burton gear with Thinsulate Insulation – www.facebook.com/thinsulate.

3M™ Thinsulate™ Insulation Sponsors the Burton U.S. Open

3M™ Thinsulate™ Insulation was once again the official insulation supplier to the Burton U.S. Open Snowboarding Championships (USO). 

Last year, at the 30th anniversary of the Burton USO in Stratton, Vermont, Thinsulate insulation sponsored the event for the first time, using a pop-up tent to display products and talk to attendees about the science of warmth held.

At this year’s Burton USO, held from February 26 to March 3 in Vail, CO, Thinsulate insulation upped the ante with more demonstrations and double our onsite space. People stopped by the booth to check out the newest in Thinsulate insulation technology, including the 20 x 20 tent lined with 3M™ Thinsulate™ Platinum Insulation FR (designed for military use), 3M™ Thermal Orthopedic Insoles and new Burton apparel incorporating Thinsulate insulation. And, in the spirit of the event, the inside of the tent had a snowboard shop feel and a 50” screen with live feed so no one missed any of the action.

For those of you who didn’t make it to Vail, you may have seen the broadcast on Universal Sports and NBC. During the broadcast, the Burton and 3M™ Thinsulate™ Insulation commercial premiered, featuring Hannah Teter and Mark Sollors. Check out Burton.com/USO for results and recap.

 
 
 
3M™ Thinsulate™ Insulation to Sponsor Birds of Prey World Cup 2011

St. Paul, MN, November 30th, 2011. As part of a three-year sponsorship with the Vail Valley Foundation, 3M™ Thinsulate™ Insulation has announced their sponsorship of the Audi Birds of Prey World Cup ski event December 2-4, 2011 in Beaver Creek, Colorado.

The Audi Birds of Prey World Cup is the only men's World Cup stop in the United States and is one of the world's premier ski events. Beaver Creek Mountain is home to the formidable Birds of Prey racecourse, challenging an international roster of top athletes for three days of racing including Downhill, Super G and Giant Slalom. A festival atmosphere surrounds the on-mountain venue which is easily accessible, free and open to the public.

At the event, 3M™ Thinsulate™ Insulation will be hosting a tent near the finish area and will be giving away fun swag items as well as hosting a three-day promotion to give away three Spyder® ensembles featuring 3M™ Thinsulate™ Insulation. The event is part of an ongoing collaboration between the 3M™ Thinsulate™ Insulation and Spyder® brands, which aims to drive the spirit of technical excellence and performance in the ski and outdoor industries.

For more than 30 years, those who face the cold have trusted the 3M™ Thinsulate™ Insulation brand to deliver warmth and comfort. From its initial launch in 1978, 3M™ Thinsulate™ Insulation has become one of the world's most recognized brands in the outerwear, footwear and accessories markets. For more information visit Thinsulate.com or become a fan on facebook.com/thinsulate.

New ComfortTech™ Blankets and Throws Enhanced with 3M™ Thinsulate™ Insulation

Thinsulate™ Ellery BlanketComfortTech™ blankets and throws, made with 3M™ Thinsulate™ Insulation offer warmth and fashion for your home. Soft and inviting Micromink reverse to Microfiber, ribbed plush reverse to solid plush and Micromink accented with satin banding are a sampling of the wide range of styles that this product is available in. All styles feature an interior layer of Thinsulate insulation, a lightweight, breathable fiber that keeps you warm. Perfect for chilly nights at home or cool weather weekend outings.

It's the only down-alternative enhanced with Thinsulate insulation, which has proven to be a near match to down in warmth and comfort. For more information, click here to visit ComforTech™ Blankets on Facebook.

3M™ Thinsulate™ Insulation Sponsors the U.S. Ski Team at the 2010 Winter Olympic Games

Thinsulate™ Insulation Spyder Ski Team JacketThinsulate insulation is an official supplier to the U.S Alpine Ski Team and the U.S. Disabled Ski Team. In conjunction with Spyder‚ the official uniform and outerwear supplier to the U.S. Ski Team‚ Thinsulate insulation will be the featured insulation material used within the Team's official uniform collection at the 2010 Olympic Games in Vancouver‚ Canada.

Thinsulate insulation and Spyder‚ in effect‚ co-sponsor the patch that appears on the left sleeve of all alpine race suits. The Thinsulate insulation patch will also appear on the outerwear‚ jackets and competition suits for team athletes‚ staff‚ trustees and sponsors of the U.S. Alpine Ski Team.

Watch the U.S. Ski Team and all the athletes at the 2010 Olympic Games in Vancouver February 12 – 28‚ 2010. Visit www.vancouver2010.com for more details.

3M™ Thinsulate™ Insulation and Will Steger Team Up for Ellesmere Island Expedition

Thinsulate insulation once again supported renowned polar explorer‚ Will Steger and his team – this time on an expedition across Ellesmere Island. In March 2008‚ Steger and six explorers traveled in Canada's High Artic to the last remaining ice shelves in North America to capture disintegrating ice caps, retreating glaciers and the damage to wildlife habitat. The team returned in June‚ with firsthand accounts of the effects of global warming.

During their 60-day journey‚ Steger and his team of explorers traveled by dog-sled through the ruins of the summer sea ice from the Arctic Ocean, found their way through refashioned topography and encountered polar bears. During their arctic adventures‚ Thinsulate insulation kept them warm.

"Thinsulate insulation in our cold-weather parkas and thermal suits provided warmth and comfort to the team throughout our 1‚400-mile expedition across Ellesmere Island. It was reassuring to have such outstanding gear during our expedition." – Will Steger

Thinsulate insulation has long supported Will Steger's expeditions in the past serving as the insulation of choice for the International Arctic Project 1995‚ Arctic Transect 2004 and the Baffin Island Expedition 2007.

To learn about the team's adventures visit www.globalwarming101.com and click on the Expedition tab to hear audio‚ watch videos‚ and read trail dispatches from the Ellesmere Island Expedition.

Thermal Standard for Workers Takes Significant Step for Performance and Protection

Workers who are exposed to extreme cold‐weather conditions often combat low temperatures with multiple layers and thick garments. And while this approach has acted as the informal industry norm, a new standard from the International Safety Equipment Association (ISEA) now makes it possible to apply more science to this challenge and help workers choose the right protection for their outdoor and cold environment occupational needs. View the full article on the new thermal standard.

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