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Pedestrian Safety

Pedestrian Safety

Every 109 minutes a pedestrian is hit and killed by a car in the US alone!*

Enhanced Visibility for Runners, Cyclists and Fashionistas Everywhere

Walkers, runners, kids, bicyclists – everyone – needs to be seen. Help increase your visibility to nearby motorists by wearing footwear and apparel with 3M™ Scotchlite™ Reflective Material.

3M™ Scotchlite™

Thousands of microscopic glass beads - that’s the magic behind 3M™ Scotchlite™ Reflective Material. When a light from a car’s headlights hit reflective material, the light bounces back to the source. The light bounces off the glass beads and reflects back like a mirror. We call this retroreflection. It’s helped keep commuters, moms, kids, runners and cyclists safe for over 70 years.

Did You Know?
A driver may travel up to 500 feet when responding to a pedestrian, but a white shirt may only be visible at 250 ft. Adding the proper amount of reflective material can help increase the distance wearers will be visible.
3M™ Scotchlite™
3M™ Scotchlite™

Mike Cherman was riding home from work 3 years ago on his bicycle in NYC and was hit by a car due to wearing dark clothing that made him nearly invisible to the SUV that hit him. Mike then founded ICNY which uses 3M™ Scotchlite™ Reflective Material in garments such as socks to create a strobe-light effect when illuminated and his products are sold in 200 retailers worldwide. He has vowed never to wear dark colors while biking at night and hasn’t had an accident since.
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3M™ Scotchlite™

Sarah Canner was living in Paris in 2007 when Paris launched its bike sharing program. She had loved biking but was scared of traffic - this motivated her to create a fashion line that combines fashion with high-visibility. She built safety technology into her regular clothes, inspired by a city known for its fashion and a company known for its invention. Learn more.

*Traffic Safety Facts, 2012 Research Notes, National Highway Traffic Safety Administration, **** DOT HS 812 018-

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Buy apparel from manufacturers that use 3M™ Scotchlite™ Reflective Material.

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