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Data Centers Rely on the Performance and Sustainability of 3M™ Novec™ 1230 Fire Protection Fluid

Fluid Ensures Crucial Data Center Uptime

NASHVILLE, Tenn. – September 30 – October 3, 2012 – Data Center World, Booth #507 – An increasing number of data centers are now relying on Novec™ 1230 Fire Protection Fluid to provide fast responding fire suppression to help protect against the loss of critical data. According to 3M, the fluid is safe for live electronics, preserving continuity of operation in the process of protecting against a fire threat. Novec 1230 fluid requires minimal floor space, offers environmental sustainability and the ability to help earn credits toward LEED certification.

Novec 1230 fluid, introduced to the United States market ten years ago, is an advanced clean extinguishing agent fire suppression material used to protect high-value assets such as data centers, computers, artifacts, cameras and other critical devices. The fluid does not damage sensitive electronics or delicate documents, and it does not leave residue behind. Designed to balance industry concerns for performance, human safety and the environment, Novec 1230 fluid is ideal for use in data center and telecommunications applications where possible damage resulting from water-based fire suppression is not acceptable.

"In designing a fire protection solution, it is very important that the fire hazard is well understood as well as all of the viable protection options," said Joe Ziemba, marketing manager at 3M. "Today’s fire protection engineer has more choices than ever to specify appropriate hazard protection. The key is to understand the potential costs associated with property damage, business interruption and when fire extinguishing should be specified in cases where fire control alone may not be sufficient to protect the facility. Data center managers are looking for a solution that will work effectively, and be cost-effective, but without damaging sensitive electronic equipment and data in the process of extinguishing the fire."

Ziemba went on to state that the dramatic growth of electronic communications has created substantial demand for high value, high capacity data centers. And customer expectations and dependency on seamless, uninterrupted service makes Novec 1230 fluid an effective solution for data centers. The fire threat can be extinguished without the need to power down a facility, avoiding expensive service interruptions and data loss. Systems using the fluid can be used in new construction or retrofits and can also be easily utilized in modular applications to protect mini-server systems.

Novec 1230 fluid has an ozone depletion potential of zero, and a global warming potential of one. It enables facilities managers a 99.9 percent reduction in greenhouse gas emissions in critical function fire suppression as compared to systems using HFCs. Novec 1230 fluid has an atmospheric lifetime of only five days compared with more than 30 years for HFCs. And, it is the only product of its kind with the unique global 20-year Blue SkySM Warranty.

3M Novec 1230 fluid offers an opportunity for a data center building project to earn innovation credits toward LEED certification.

Additional information about Novec 1230 fluid is available at booth #507 at the Data Center World Conference and Expo, and at For more information about other 3M products for the data center market visit,

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. For more information, visit or follow @3MNews on Twitter.

Stephani Simon
Orange Communications
(612) 677-2021

Colleen Harris
3M Public Relations
(651) 733-1566

3M Public Relations and Corporate Communications
3M Center, Building 225-1S-15
St. Paul, MN 55144-1000

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