Deliver Promotional Flexibility While Reducing Your Inventory

Now you can meet the need for short-term backlit and window applications with just one film…and at a great value for customers.

Consolidate Inventory, Save Time, Deliver Value
New to market‚ 3M™ Scotchcal™ Changeable Translucent Graphic Film IJ63-20 has the unique ability to adhere to both acrylic and glass surfaces. With one film to handle these jobs‚ you can consolidate inventory and increase cash on hand.

What’s more‚ the changeable adhesive makes installation and removal a snap‚ helping you save time and money.

Best of all‚ your customers will appreciate the value: promotional flexibility and quality at the right price. That’s a winning combination to grow your business.

The Right Adhesive‚ the Right Image Quality‚ the Right Price.
3M™ Scotchcal™ Changeable Translucent Graphic Film IJ63-20.

Features	Advantages	Benefits
Clear adhesive, translucent film	Allows light to pass through	• Images pop when lit from behind
Changeable adhesive	Allows removal of film without heat	• Saves time and money
3.2-mil non-cast film	Allows for easier handling during installation and removal	• Reduces error • Saves time
Adhesion to multiple substrates	Allows single product to be used on short-term backlit and window applications	• Saves money through inventory consolidation • Increases cash on hand
Optimized print surface	Consistent and reliable image quality	• Customer satisfaction • Outstanding print image • Sales growth
Layflat liner	Provides layflat material for printing and cutting	• Saves time • Reduces error
3M product at promotional price	Outstanding quality priced for the application	• Saves money!

Sell it!
Film IJ63-20 is ideal for businesses that need to change out promotions frequently (at 30- to 60-day intervals, for example).

1. Consider businesses that rely heavily on storefront promotions (retailers at strip malls, coffee shops, restaurants).
2. Encourage businesses to pair film IJ63-20 with other promotional films and banners for extra impact.
3. Go after a new segment--the short-term backlit business. Consider applications, such as:
   • Taxi-top ads
   • POP displays (grocery, restaurants/fast food)
   • Signs at transit shelters, stations.

Tip: Ask brand owners if they would be interested in backlit applications that enable frequent, but affordable promotional change-outs for a more targeted spend.

Tip: Economic slowdowns might keep some customers from updating long-term graphics applications. You might suggest short-term solutions in the interim.

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