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New Software Gives Powerful Design Feedback Almost Instantly

Free trial offer in December‚ 2009

No more guessing about which imagery is connecting with consumers. 3M’s Visual Attention Service‚ a new web-based software service‚ uses scientific algorithms to predict where viewers’ attention will go in a scene.

The software is based on more than 30 years of academic research on the human visual system.

Quickly Evaluate Creative Content

When imagery is presented to an audience‚ there is a specific goal in mind. To build a brand. To convey a message. To invoke an action. But how do we know if the visual imagery is effective?

Through 3M’s Visual Attention Service‚ photos‚ creative content‚ packaging concepts and all sorts of creative media can be evaluated in different scenes and contexts (such as billboard locations or magazine pages). It’s a fast‚ easy way to know what’s working – and what’s not.

So Easy to Use

Simply upload an image to 3M’s Visual Attention Service and the application quickly returns a “heat map” that shows which visual areas are most likely to attract viewer attention. This unbiased feedback helps users quickly make design decisions with confidence.

Content Analysis image from 3M’s Visual Attention Service
Original image. Content Analysis image from 3M’s Visual Attention Service.

Make Design Decisions with Confidence!

» Analyze current visual designs.
» Create and test new design concepts.
» Mix, match and test creative concepts in
   different environments.
» Make decisions based on unbiased feedback.
» Maximize content during the planning phase.

Try it for Free

During December‚ 2009‚ you can try 3M’s Visual Attention Service free of charge. Go to www.3m.com/vas to sign up for a free trial and find more information about this remarkable new service.