3M Commercial Graphics, Vomela and UASG Create Mobile Billboard
to Increase Brand Recognition of Pediatric Cancer-Fighting Charity
Love Your Melon Foundation embarks on a 16-stop tour to take its message nationwide
St. Paul, MINN. – (Jan. 27, 2014) – 3M Commercial Graphics Vomela and UASG installers have teamed up to help a St. Paul, Minn., charity – Love Your Melon – increase its national visibility by creating a mobile billboard on its tour bus.
Recognizing the advantage mobile advertising can give an organization, 3M Commercial Graphics was happy to sponsor the Love Your Melon Foundation and its bus tour, covering 16 stops across the eastern United States. With a goal to help create brand recognition during its tour, 3M donated the films and technical service expertise to wrap the foundation's bus.
Love Your Melon's bus was wrapped with 3M™ Envision™ Print Wrap Film 480Cv3, 3M™ Envision™ Gloss Wrap Overlaminate 8548G, 3M™ Scotchcal™ Perforated Window Graphic Film IJ8171 and 3M™ Scotchcal™ Optically Clear Overlaminate 8914 to help make a visually striking mobile billboard. Vomela incorporated Love Your Melon's existing navy color scheme and logo to capitalize on the foundation's existing brand recognition.
"A great visual presence makes a big difference for an organization like Love Your Melon," said Dave Deiss, Technical Service Manager, 3M. "We were happy to help increase the foundation's brand recognition so it could make a splash during its tour."
"Love Your Melon already has a great brand, so we worked to make it as dynamic and attention-grabbing as possible on the bus," said Cheryl Frenette, Vomela. "We're excited about the results and wish them the best on their tour."
Love Your Melon, founded by students Zachary Quinn and Brian Keller from the University of St. Thomas in St. Paul, Minn., has grown from a class project to a 501 (C)(3) non-profit. Its mission is to bring smiles to the faces of children undergoing treatment for cancer. Through a Buy One, Give One hat program, Quinn and Keller have donated more than 5,000 hats to pediatric hospitals. They will donate another 2,500 throughout the Foundation's 16-stop tour.
For more information, visit www.3mgraphics.com and loveyourmelon.com.
About 3M Commercial Graphics
3M Commercial Graphics help customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies graphic films and graphic protection‚ flexible substrates‚ as well as inks and toners used to create large-format finished graphics that are consistent‚ reliable and durable. Learn more about 3M graphics products and programs by calling 1-800-328-3908‚ visiting www.3Mgraphics.com, following us @3MGraphics on Twitter or at facebook.com/3Mgraphics.
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
About Love Your Melon
The Love Your Melon Foundation is a non-profit 501(c)(3) dedicated to improving the lives of children battling cancer through therapeutic treatments. For more information, visit www.loveyourmelon.com.
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Established in 1999 by leaders in the installation community, the UASG distinguished itself as being the first organization of its kind to require companies to meet varied criteria to become members. The criteria include a high level of professionalism, a proven track record, and a high level of hands-on installation skill. The screening process, by which companies are evaluated, was developed to give a fair and accurate assessment and eliminate any personal bias that might exist. For more information, visit www.uasg.com.
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