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3M to sponsor Market Research in the Mobile World Conference 2013

3M, a global innovation company that captures the spark of new ideas and transforms them into thousands of ingenious products has announced their support as Silver Sponsor for Merlien’s MRMW North America Conference

May 23, 2013 - Market Research in the Mobile World ( is a leading Global Conference Series focusing exclusively on Mobile Marketing Research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

"3M as we all know is a global innovator of thousands of products and services. We are very excited about this new partnership and look forward to hear more about the latest technologies 3M has developed for the marketing research industry" said Jens Cornelissen, Merlien's MD for Europe and North America.

Dawn Cunningham, the Global Chief Insights Officer of 3M will be speaking at the conference. "We're delighted to be supporting this prestigious mobile research event which is the longest running in the industry. Together with other experts, I am tasked to identify the next 'killer' app for market research. I'm eagerly looking forward to share my ideas with peers at this exciting event" says Cunningham. 3M will also share more about their 3M Visual Attention Service (, a cloud-based tool that helps marketers optimize their marketing content so it gets noticed.

The MRMW North America edition will take place July 16-18 in Minneapolis, MN, USA. For this year's event, we will take a close look at how mobile has and is changing overall research design and how new stakeholders like mobile operators and large internet companies are becoming part of the ecosystem.

Join the only true mobile marketing research conference series in Minneapolis this July. At MRMW we continue to push the boundaries of mobile marketing research by bringing you the latest innovation, technology developments as well as leading thinkers influencing the industry.

Visit to see the full agenda and our 45+ strong speaker panel.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit or follow @3MNews on Twitter.

About Merlien Institute
Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. It is committed to broadening the exchange of best practices through a multitude of information generation and networking channels including small and large scale events, exhibitions and powerful publishing channels. For further information, please visit us at