3M Commercial Graphics Helps NASCAR® Fans Discover the Power to Personalize with Car Wraps
Demos encouraging fans to be anything but ordinary with vehicle customization
St. Paul‚ Minn. - (February 28‚ 2012) - 3M Commercial Graphics will showcase its 3M™ Scotchprint® Wrap Film Series 1080 for thousands of car enthusiasts at select 2012 NASCAR® races.
“3M’s extraordinary wrap films are already used on many NASCAR vehicles‚ but fans may not realize that they too can use it to create a custom look of their own‚” said Doug Blackwell‚ business development manager for 3M Commercial Graphics. “We are excited for this promotion to get people talking about car wraps and to connect them with our network of professional installers.”
At seven events over the course of the 2012 NASCAR season‚ 3M Commercial Graphics will set up a demonstration area outside of the track where visitors can watch a car being customized with car wrap films from 3M. The demonstrations will showcase a variety of the film 1080’s 34 distinct combinations of colors and finishes. Booth staff will be available to answer questions‚ hand out product samples and provide information on how visitors can create their own custom car wrap with the help of their nearest 3M Certified and 3M Preferred Graphics Installer.
Scotchprint Wrap Film Series 1080 and other 3M car wrap films will be given even wider exposure at the race taking place in Phoenix‚ Ariz.‚ on Sunday‚ March 4. At this event‚ the 3M-sponsored car driven by Greg Biffle will be wrapped in a printed snakeskin design with a matte finish and Scotchprint Wrap Film 1080-CF12 (black carbon fiber). The design will prominently feature 3Mwraps.com. Visitors to the website will find more information about wrapping a business vehicle or a personal vehicle using Scotchprint Wrap Film Series 1080 and other great 3M films.
The dates and locations where the car wrap demonstrations will take place are:
February 26 – Daytona International Speedway; Daytona‚ Fla.
July 15 – New Hampshire Motor Speedway; Loudon‚ N.H.
August 25 – Bristol Motor Speedway; Bristol‚ Tenn.
September 16 – Chicagoland Speedway; Chicago‚ Ill.
September 30 – Dover International Speedway; Dover‚ Del.
October 21 – Kansas Speeedway; Kansas City‚ Kan.
November 11 – Phoenix International Raceway; Phoenix‚ Ariz.
3M is a longstanding sponsor of NASCAR‚ and in addition to sponsoring the No. 16 car driven by Greg Biffle‚ the company is also a Contingency Decal Program participant. 3M has many products designated as “Officially Licensed Products of NASCAR” or “NASCAR Performance Products‚” and also offers hundreds of products that are used in racing and automobile production and maintenance.
For more information‚ visit 3M.com/graphics.
3M and Scotchprint are registered trademarks of 3M Company.
NASCAR is a registered trademark of the National Association for Stock Car Auto Racing‚ Inc.
About 3M Commercial Graphics
3M Commercial Graphics help customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies lighting solutions‚ graphic films and graphic protection‚ flexible substrates‚ as well as inks and toners used to create large-format finished graphics that are consistent‚ reliable and durable. Learn more about 3M graphics products and programs by calling 1-800-328-3908, visiting www.3Mgraphics.com‚ following us @3MGraphics on Twitter or at facebook.com/3Mgraphics.
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales‚ 3M employs about 84‚000 people worldwide and has operations in more than 65 countries. For more information‚ visit www.3M.com or follow @3MNews on Twitter.
3M Commercial Graphics
3M Center Building 220-12E-04
St. Paul‚ MN 55144 USA
Karwoski & Courage
3M Public Relations