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Schurle Sign Project

A Competitive Advantage in the LED Market

As customers increasingly demand a shift to LED signage, businesses like Kansas-based Schurle Signs Inc., are looking for solutions to help them deliver great results.

Schurle Case Study Quote

“We were basically told by a national customer, ‘We’re switching to LEDs,’” said Ryan Schurle, manager of this second-generation family business. “We had to figure out how we were going to do it. There are a number of systems out there, but now we’ve locked in on the one that’s cost effective for us and for our customers, and gets the job done well.”

The solutions that worked so well for Schurle Signs were 3M™ Envision™ Translucent and Diffuser Films. These films are specially optimized for use with LEDs, helping manufacturers create richly colored backlit signs with even illumination and no hot spots. Using these films, shops can achieve the same level of brightness with fewer LEDs, reducing material and maintenance costs while providing the great look that customers expect.

From Test to Adoption

After reading about the new films, Schurle and his team initially decided to give them a trial run with a test cabinet, and were pleasantly surprised by the results.

“On a six-foot by six-foot cabinet, we cut down from five rows of LEDs to four, and instead of two power supplies in the sign we put one,” said Schurle. “We wanted to make sure that by increasing the space between the LEDs, there weren’t any hot spots or dark spots – and it looked great. It looked just as good as it did with five rows.”

Improving the Bottom Line for the Manufacturer AND the Customer

For Schurle, providing great service with innovative materials improves both the reputation of the family business as well as its bottom line.


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