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Native New Yorker Todd Bracher, founder of Todd Bracher Studio LLC, is a designer and strategist currently based in New York City after a decade of working in Copenhagen, Milan, Paris and London. Todd has collaborated with some of the most prestigious brands around the world, from Furniture and Object Design to Interiors and Architecture. He has been pinned as ‘America's Next Great Designer,’ as well as received nominations for International Designer of the Year in 2008 and 2009. His experiences range from working independently, heading Tom Dixon's Design Studio, acting Professor of Design at l'ESAD in Reims France, to having been appointed creative Director of the Scandinavian luxury brand, Georg Jensen.

In collaborating with Todd, 3M Architectural Markets made its debut in the lighting market in a dramatic fashion, showcasing an innovative, state-of-the-art new lighting effect at this year's WantedDesign event at Tunnel in the Terminal Stores during New York Design Week. The "Virtual LED," enabled by 3M technology, was revealed via an experimental iteration of the company’s modular architectural lighting system known as Lightfalls, designed by Todd Bracher.

The "Virtual LED" and the Lightfalls system are born from the marriage of Todd Bracher’s creative vision and 3M’s technical prowess, Lightfalls capitalizes on the laws of physics to distribute light from a single LED source over a large space to create a "Virtual LED" driven by 3M technology. The key to enabling the "Virtual LED" is a more than 98% reflective proprietary 3M film that efficiently steers the light of a single LED from one module to another. The final effect creates the image of multiple LED bulbs when in reality there is only one.

"Lightfalls is the result of physics meeting design," said Bracher. "I share a fascination with 3M’s applied sciences and find the opportunity to exercise concepts that are only achievable in collaboration with 3M as the cornerstone of our relationship."

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 Todd Bracher - 3M Design Lighting