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Visual Attention Service (VAS)

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Evaluate your creative for maximum impact.

Beautiful designs are one thing – having them deliver results is another. 3M™ Visual Attention Service (VAS) helps you ensure the critical first few seconds of a customers’ exposure to your brand are positive and meaningful. 3M VAS quickly analyzes imagery, based on how the average human eye responds.

Use it to evaluate print ads, websites, banner ads, ad placement, in-store signage, on-shelf design and layout, billboard placement and videos. 3M VAS enables fast and easy side-by-side comparisons, and helps identify the design with greatest impact.

Read more about how VAS can help your designs motivate customers to take action.