Lighting Company Showcases a Premium Image with Vehicle Graphics
TouchStone Accent Lighting Raises its Visibility‚ Credibility Using 3M™ Graphic Films
TouchStone Accent Lighting®, Inc., uses the elegant effects of low-voltage lighting to accentuate unique aspects of homes‚ buildings and landscaping.
In this business, presentation is everything.
"Our vehicles are on the road every day and night right in the middle of our target demographic‚" says Joel Norenberg‚ vice president‚ Sales & Marketing‚ TouchStone Accent Lighting. "We needed to present a high-end image in line with the premium services we provide." TouchStone Lighting selected 3M brand graphic film to transform its five trucks into marketing assets to deliver greater brand visibility and impact.
In designing the fleet graphics, TouchStone Lighting turned to its existing website and literature for inspiration.
The company chose a dramatic image along with simple verbiage for its trucks. The result? Consistent messaging and imagery across all marketing tools.
"We have the ability to advertise our services at the job site and deliver a consistent message among the dealers and across all of our marketing tools."
Mark Hansen, president and owner, TouchStone Accent Lighting, Inc.
That’s a powerful way to expand the reach‚ frequency and impact of a brand.
Greater Visibility, Credibility
For TouchStone Lighting‚ the premium image helps convey professionalism and adds a degree of credibility to their business.
"People stop us at customer sites and gas stations to make inquiries‚" says Mark Hansen‚ president and owner‚ TouchStone Accent Lighting. "Others see our 800 number or web address and contact us for consultation."
3M Fleet Graphics Solutions can transform your fleet into a cost-effective media asset‚ powerful enough to help drive brand awareness‚ sales and business growth.
Tip: TouchStone Lighting has a dedicated web address and an 800 number printed on all four sides of its trucks. This allows the company to measure the effectiveness of vehicle advertising.
A Vehicle for Growth
When TouchStone Lighting showed the fleet graphics to dealers in other regions‚ the majority decided to incorporate vehicle graphics into their business in some capacity.
"With 3M graphics‚ we have the ability to advertise our services at the job site and deliver a consistent message among the dealers‚ as well as across all of our marketing tools‚" says Mark Hansen.
"Our vehicles are on the road every day and night right in the middle of our target demographic. Vehicle graphics turned an overhead item – the trucks – into a marketing asset."
Joel Norenberg‚ vice president‚ Sales & Marketing‚ TouchStone
Study after study ranks fleet graphics as the most cost effective and influential advertising medium available. This is no surprise considering that a single intra-city truck with graphics can generate up to 16 million visual impressions in a year (American Trucking Association).
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