Vehicle design and comfort are among the most important factors when making a purchase. Whether it’s creative automotive lighting for a signature look or interior design for quiet luxury, 3M is here to collaborate with you.
Automotive Interior and Exterior Design Improvements Through 3M
Vehicle Styling and Comfort -- Beyond Cup Holders
Today's drivers are showing unprecedented pride in their vehicles. And with average commute times at record levels, drivers expect style and comfort features that go beyond cup holders in their cars. Recent research from J.D. Power & Associates has shown that consumers rank vehicle comfort as one of the most important factors when considering a car purchase.
In order to satisfy the expectations of consumers, auto makers need to deliver features that:
Enhance vehicle appeal and the overall driving experience.
Create a desirable atmosphere in the vehicle from luxurious to sporty or anything in between.
Add character and a signature style in a cost-effective manner.
Growth Market Vehicle
3M collaborated with Tier One Supplier Visteon Corporation to create two technology demonstration vehicles. The car and bike integrated over a dozen 3M technologies that are targeted at consumers in global growth markets such as Asia, South America and Eastern Europe. The 3M products featured on the vehicles include styling and comfort solutions for light and sound management, vehicle personalization, and weight reduction.