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Standing the Test of Time


3M™ Novec™ 1230 Fire Protection Fluid marks 10th anniversary of original U.S. patent Looking back to the year 2000–a time before Twitter and YouTube and Dancing with the Stars–it's hard to remember how new and vaguely counter-cultural the whole concept of "green technolog"" still was. Many people were slow to embrace environmentally sustainable alternatives because of the perception that they "just didn't work very well."

Now, ten years later, reducing environmental impact has moved to the forefront in virtually every sphere of commerce and industry. Much of the credit for this transformation is due to the development in the past decade of innovative, practical technologies that truly deliver on the promise of high performance combined with safety and sustainability. Just such a promise, in fact, was the basis for the development of 3M™ Novec™ 1230 Fire Protection Fluid, which was awarded a U.S. Patent on July 9, 2000.

In many ways, the success of the 3M Novec Fluid product family is representative of the "mainstreaming" of green technology in general. This was one of the reasons why 3M was one of only three companies to exhibit at this year's World IP Day in Washington, D.C. Under the theme, "Green Technology in Action," the exhibits were part of a program attended by legislators, regulatory officials and industry lobbyists. The intent of this year's World IP Day was to highlight how having strong, global intellectual property protection can help spur the development of innovative, sustainable technologies.

In marking this anniversary of the Novec 1230 fluid patent, it's good to reflect on how far we as a society have come over the past 10 years in making green technology a viable part of everyday life. We at 3M are proud of the role Novec 1230 fluid–and our entire family of Novec products–have played in this transition, through our commitment to taking a balanced, sustainable and responsible approach to product development.

To locate specific Novec product information as well as learn about all available Novec products for a particular industry or application visit the Novec brand website at www.3M.com/Novec

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