3M Digital Signage, PDM and Boost Juice Launch Healthy Alternative to Traditional Advertising

Seattle, WA (July 25, 2007) — 3M Digital Signage, digital content specialist Prime Digital Media (PDM) and healthy juice and smoothie retailer Boost Juice Bars, today announced the launch of Boost TV; a global in-store digital signage network in over 60 stores across Australia, as well as locations in the UK. The media-based network enables "real-time" marketing; featuring information, entertainment and advertising content based on store location, week, and even time of day.

Headquartered in Australia, Boost Juice has over 200 locations worldwide. The company looked to PDM and 3M for a network solution that enables rapid deployment of updated messages and images to all locations, yet allows the flexibility to adjust messaging to ensure relevancy in each individual market.

"Boost TV represents all the best attributes of digital signage for building branding image and promoting product," said 3M Digital Signage Business Manager, David Reynolds-Gooch. "Our software enables Boost Juice to have centralized control of their brand-messaging quality, guaranteeing consistency and rapid distribution to all their locations, no matter where they're located globally. That branding uniformity, coupled with the ability to easily insert localized messaging, is helping Boost grow their brand on an international level extremely quickly."

The 3M software drives large, portrait-oriented plasma screens located in the stores, displaying content and media managed by PDM.

Working closely in tandem with the Boost Juice internal creative and marketing teams, PDM provides media sales, production, traffic management, research and reporting capabilities critical to the overall success of the network.

In addition, PDM develops and manages the content playlists displaying a strategic mixture of youth-oriented brand advertising, Boost Juice promotional content, and "infotainment" relevant to Boost Juice target market.

PDM CEO Michael Harms said the unique nature of the Boost Juice organization – dynamic, can-do energy, an absolute commitment to the brand and its principles, and an incredible growth trajectory – make it ideally placed to lead the industry. "Boost Juice is a fast moving organization. The digital signage network helps them market smarter and respond more quickly to market demands," said Harms.

About 3M Digital Signage
3M Digital Signage is a full-service provider of active and interactive digital signage and interactive kiosk network solutions for retail, financial services, entertainment, education, and other industries. The company products and services have powered thousands of digital sign locations worldwide. Applications range from single screen installations to over 4,200 interactive kiosks and large-screen displays, controlled and monitored through a single network. The company is headquartered on Bainbridge Island, near Seattle, WA.

About Prime Digital Media
PDM is a Digital Content Media Specialist, with proven expertise in digital signage creative, content production, traffic management, media sales and research with a strong track record and network within the advertising, content and media industries. PDM's focus is on four major retail channels consumer electronics, youth market, health/wellbeing and hardware. PDM has already secured a number of retail networks both here in Australia and internationally.

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