In January, 2014, 3M Purification Inc. initiated a brand change of its Commercial HVAC filters from Filtrete™ to the 3M™ brand.
The decision was based on third party research 3M conducted within the commercial building facilities market segment. The research showed that 3M™ and Filtrete™ ranked first and second as most recognized brands and both had strong trust and innovation connotation. However, the 3M brand was perceived to be more related to commercial and industrial uses, while Filtrete™ related more to residential use.
The new branding was formally announced at the 2014 AHR show in New York City, the largest international HVAC industry tradeshow, and supported by formal press release to national media. Attached you will find a copy of the press release.
Sharing the 3M brand will allow Commercial HVAC filters to join other 3M products offered into the commercial building facility market under one singular trusted brand, making it easier for customers to identify our filters with the quality and innovative design they’ve come to expect from this brand.
3M™ Commercial HVAC Filters Brochure (PDF, 1.3 Mb)
3M Rebrands Commercial HVAC Filter Products from Filtrete™ to 3M™ (PDF, 1.8 Mb)