Integrated Marketing Development provides a solid foundation for a lasting career with 3M.
Integrated Marketing Development Summer Internship
Integrated Marketing Development Interns are recruited from top-rated MBA programs after completion of their first year of study. Interns complete three to four projects with guidance from a full-time member of the department. While intern projects are scoped to be completed within a 10-12 week internship‚ the projects represent real marketing challenges faced by 3M’s business units and mirror the work conducted by full-time members of the department. Interns have an opportunity to display their marketing and leadership skills through projects that may include market assessment‚ strategy development‚ integrated planning‚ and execution and measurement. Through networking and corporate-sponsored events‚ interns are exposed to many facets of both 3M and the Twin Cities.
All internships are based at 3M corporate headquarters in St. Paul‚ MN.
Structured as a leadership development program‚ 3M’s Integrated Marketing Development is an internal marketing and communications consultancy serving the company’s 40+ divisions. The department comprises recent graduates of top-rated MBA programs who provide strategic marketing leadership‚ analytical thinking‚ and strong project management skills to every assignment.
Marketing strategists typically lead four to six projects at one time‚ working closely with internal 3M clients from corporate and business marketing‚ communications‚ or other cross-functional disciplines. Projects vary by business need and include customer insight‚ brand analysis‚ e-Marketing‚ social media integration and key message development. In addition to project work‚ members participate in both internal and external leadership development training and networking opportunities. Strategists typically spend two years in the department and subsequently transition into a marketing or communications role within a business unit or corporate marketing.
All full-time marketing strategist roles are based at 3M corporate headquarters in St. Paul‚ MN.
Integrated Marketing Development analysts embrace the unique experience of working on projects across 3M. After their experience in Integrated Marketing Development‚ analysts pursue professional opportunities across the 3M business or corporate community.
Throughout their two years in the department‚ Integrated Marketing Development team members gain a broad perspective of 3M and the B2B and B2C products and services the company offers worldwide and can leverage their past experiences from one project to the next. Upon completion of the program‚ team members have pursued numerous roles within 3M’s businesses‚ including product marketing‚ public relations‚ e-Marketing‚ brand communications and new business development.