3M materials and digital printing technology perfectly reproduced the Nike images, which covered the Garibaldi place in Milan and the Civiltà place in Rome.
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GfK (Gesellschaft für Konsumforschung, Nürnberg Germany), a well-known and well–accepted consumer research company located worldwide, has carried out an acceptance study of graphics for floors, in retail stores, on behalf of 3M.
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Research commissioned by 3M and POPAI, the global association for point-of-sale marketing, demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows using Vikuiti™ Rear Projection Film from 3M.
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