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In 1968, Dr. Spencer Silver, a Senior Scientist in 3M's Corporate Research Lab, discovers a unique repositionable adhesive.
While singing in his church choir, Art Fry, another 3M scientist, tires of losing his place in the hymnal. He dreams of a bookmark that's lightly adhesive. Then he remembers Silver's adhesive, and his dream begins to become real. Fry works hard to produce enough Post-it® Notes to supply 3M's corporate headquarters, and 3M employees are soon hooked to the little canary yellow square of sticky paper.
3M marketers realize that the secret to success depends upon sampling the Post-it® Notes. Marketers travel to Boise, one of the largest office supply distributor in the US, to launch the famous sampling effort known as the Boise Blitz. After saturating the office supply industry with samples, an astonishing 90 percent of consumers who try the product say they'll buy it.
The Crowning In 1999, Fortune Magazine ranked the Post-it® Note in its Products of the Century League. It was recognised as "a product which helped to revolutionise the workplace".
Today, there's a lot more to the Post-it® brand than the famous canary yellow squares of sticky paper. More than 1,000 Post-it® products are sold in over 100 countries and billions people use them every day.
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