3M and Studio O+A Showcase Dynamic New Surface Finishes at NeoCon 2013
3M Architectural Markets has partnered with San Francisco-based designer Primo Orpilla of Studio O+A to create a dynamic and interactive space for its second year showcasing at NeoCon. The elaborate display highlighted the interplay between design lighting and surface finishes, and served as the unveiling of over 30 new 3M™ DI-NOC™ Architectural Finish patterns and four new 3M™ Fasara™ Glass Finishes. New 3M™ Dichroic Glass Finishes were introduced in a number of unique applications. 3M Dichroic films create a unique, ever-changing color to interior glass surfaces. The dichroic color effect changes color when viewed at various angles that achieve a beautiful, iridescent look.