Cycling is a wonderful sport and a healthy activity. It is also fun and exciting
to watch. At Team3M, we like to take a fresh look at things. Innovation has been
a core value of our sponsor from the start. We would not pretend that we can turnaround
issues in the cycling sport by ourselves. But we can show leadership with our approach,
set a trend and a good example. This hopefully leads to a chain reaction.
Sponsorship is Partnership
In the past - but often still at present - sponsorship came down to transferring
an amount of money in exchange for a print of the company logo on the shirts of
the team - in any sport. Our philosophy is different. We want to work together to
achieve the best possible result. 3M will not interfere in the sportive management.
That is what they leave to the experts at Cycling Center. But on many other topics
surrounding the sports team, 3M acts like a real partner. 3M is a large and strong
organization with expertise in many areas. So for example in marketing and communications,
they add value in this collaboration.
Innovation as a magic word
Perhaps more important, is the innovative strength. 3M has 46 technology platforms,
which they use for product development. R&D people of 3M will work with the team
to find specific technical solutions. For Team3M, for the cycling sport and for
cyclist in general.
3M follows strict standards when it comes to ethical behavior. They have an extensive
business conduct. Stepping into the cycling world, means entering into an area that
is in heavy weather. Team3M thinks that the risks are minimal if we stick to our
principles around zero-tolerance and our medical ethical statute that we already
apply for more than a decade.