The UCI-continental cycling team, of which 3M is the title sponsor, is now included in the most popular videogame ‘ProCyclingManager’. Really cool to see the Team3M riders virtually participate in the Tour de France and other races.
The Team3M story is turning more and more into a success, with a dozen of victories, only halfway the season, and over 250 articles in newspapers and magazines. Additional airtime on radio and TV has for sure contributed to the increased awareness of (Team)3M.
Now there is this next highlight. You can now ‘play’ with Team3M on your PC. Cyanide, the producer of this best sold cycling game, approached 3M to ask permission to include the Team3M and their riders in the 2013 version of the game. This has been arranged, so that people that buy the game, at a computer game or department store, now have the opportunity to act as a Team3M coach. A game-play (a demo video) has been published on YouTube. Click here to get an impression:
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