// Last Updated :14 Jan 2013
Glitzy outfit for Team3M cyclists
Team3M presents the new outfit for their team. From now on the 33 riders are on the road – well dressed. The design consists of a series of circles and is derived from patterns that show a chain reaction, that is typical for development at 3M.
At 3M each idea that is generated, leads to a reaction, improving upon the original idea, thus leading to a creative and collaborative chain. In essence the harnessing of this way of idea generation is the basis for 3M’s innovative strength and success. This design is therefore specific to 3M. The shapes were magnified in such a way, that they also look like wheels. That is the visual link to the cycling activity.
As a pay-off Team3M has chosen for 'Making Progress Possible'. That one obviously not only refers to the 33 riders of the young cycling team, but also verbalizes the drive and business philosophy of 3M.
The color-scheme was chosen to stand out from the pack: yellow, black and white.
Through "crowd-sourcing" Team3M has identified what the fans like best fitting with the red 3M-logo.
To get the best possible visibility 3M made the Visual Attention Service™ (VAS™) available for the designers. Through this 3M technology lay-outs can be analyzed to see if the most important elements come across well. In parallel all other communication tools that Team3M will use are designed with this similar look & feel, graphical elements and color scheme.
So you will see it back on the fleet, the online presence through facebook, twitter, youtube and this website and on printed materials.
Most important with the clothes is, at the end of the day, that is fits well and looks good. That seems to have been accomplished!
The outfit for Team3M is produced by Riposte.