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Team3M: First year results and outlook


Founded on October 11th of last year and officially started as a continental cycling team in 2013, Team3M has made considerable headway in its first year.

The team was started up at a time when a major clean-up operation swept the world of cycling, making headlines worldwide and causing many cycling teams to withdraw from the arena, also for economic reasons. From the very outset, the team unwaveringly opted to develop young cyclists in a clean way. Embracing this vision as their cornerstone, more aims were achieved than they had set for themselves. A good sign which could well prove a refreshing element for cycle racing and the cycling industry.

The efforts we are putting in to train our riders in a responsible as well as stimulating way have clearly produced positive results. During its first season, Team3M turned in a good performance in various races, resulting in a grand total of 60 podium finishes - the target was to have landed 10 by the end of the season – which can only be described as an excellent result. Team3M has seen its cyclists' performance improve week by week - physically, mentally and socially. The result is that we are now even seeing one cyclist – Wouter Wippert - move on to join the professional ranks. Under our guidance, both Timothy Stevens and Joren Segers became Provincial Champions this year.

In a commercial sense too, the team and its main sponsor made progress possible. Over the 2013 cycling season, Team3M frequently cycled its way into the spotlights. Through its sponsorship of Team3M, 3M has successfully raised its profile throughout the Benelux, drawing widespread public attention to the products it manufactures or develops for the cycling segment. Take Cavillon™, a spray to soothe sore buttocks that is used by our cyclists. In addition, along with the bicycle manufacturing industry, 3M is looking into solutions to make bicycles lighter and still stronger, as just one of several focus areas.

Cycling Center's General Manager Bernard Moerman: “Needless to say, launching a cycling team in this day and age is no mean feat, but we are definitely getting into our stride. Even more so than during our first year on the road, we need to focus on guiding and coaching our cyclists. Team spirit and maintaining open communications within the team are important to further improve matters. That is why our selection for 2014 is highly geared towards team players. We are looking to focus even more on making progress and turning emerging opportunities into results. The goal remains unchanged: to become best of class. The operating principle too remains unchanged: Making Progress Possible. The intra-team efforts will focus mainly on improving and intensifying even further the personal coaching of the cyclists. More tests are intended to allow us to assess cyclists even better (managing by measuring).”