People in Yorkshire will be given messages emphasising the importance of maintaining excellent hygiene standards within hospitals in the region - and a host of familiar faces are set to be at the very heart of them.
The Rotherham Advertiser has told how the likes of EastEnders' Dot Cotton and Alfie Moon - as well as their counterparts from Coronation Street - will appear in promotions on the subject. Sadly, it is not actually the actors themselves, but members of the Doncaster and Bassetlaw Hospitals Trust who have dressed up as the characters to get the message across.
Soap Stars Save Lives is the name of the poster campaign and it aims to get patients, visitors and hospital workers to wash their hands as frequently as possible on the wards. This should help to restrict the spread of infections.
Nurse Bev Bacon, who is posing as Emily Bishop in the campaign, said it is not always realised that bacteria and viruses pose a huge threat in hospitals. She explained bugs can be easily transferred between people and objects.
"In a hospital setting, with patients whose immune systems may already be weak, it's vitally important that people get rid of those bugs by washing their hands regularly with soap and warm water, especially before eating or entering a patient area and always after visiting the loo," Ms Bacon stated.
Both EastEnders and Coronation Street have given their permission for characters to be used in the scheme. Should it prove to be a success, hospitals in Yorkshire might notice a reduction in the spread of illnesses.
One way hospitals can tackle the issue is by investing in the best cleaning products and using them to maintain the condition of their wards.
If the right message cannot be put across to patients and staff in the traditional methods, it might just be time to turn to some of television's best loved characters in a bid to do so.