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Brands invest significantly in the communication of their corporate identity, and often in external environments not immediately under their control. 3M solutions can help to protect environments from crime, vandalism and graffiti, as well as damage from dirt, pollution, and UV rays.

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Brands can have significant challenges in protecting the quality and visual perception of their brand environment which can be easily impacted by criminal damage. 3M solutions can give some protection to both external and internal glass surfaces from spray painting, scratching and other methods by which graffiti is written or scrawled.

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Public transportation brands in particular need to protect their visual identity on both external and internal vehicles and on accessible signage and street furniture. 3M solutions provide surfaces that are easy to clean, resistant to spray paint, and harder to cut and deface, thereby giving better durability and appearance to the brand.