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Winning the first glance

The new internet service from 3M, Visual Attention Service (VAS), quickly and accurately predicts the visual impact of creative work.

The art of ensuring that viewers engage with an intended message and translating this into a winning creative has now become faster and easier with the introduction of a the new web-based Visual Attention Service (VAS). VAS can be accessed via a secure web portal. Following registration, the service can be used on a pay-per-user or subscription basis. A free trial is now available at

For brand owners, packaging designers, advertising, marketing and media agencies, this revolutionary service presents a powerful way to achieve their visual goals. By predicting which elements of a visual scene are most likely to receive attention, it allows designers to validate their work before committing to production.